MEET THE TEAM
The People Behind Velvera®
Built from vision, strengthened by family, and guided by a commitment to creating something meaningful.
Cortrell Winkfield, Founder and CEO of Velvera
01
FOUNDER • CEO • INVENTOR
Cortrell Winkfield
Founder & CEO Inventor of Velvera®
“Velvera didn’t start in a boardroom—it started in a dream.”

At 22, Cortrell Winkfield received the original vision for Velvera in a dream-like state: desserts being beautifully displayed while being kept perfectly warm. It was something he had never seen before, yet the idea immediately made sense.

The vision arrived during a defining season of faith, obedience, humility, and personal transformation—one that would ultimately become part of the foundation on which Velvera was built.

Read Cortrell’s Full Story +

But that vision came after a pivotal moment in his life. After feeling led by God to move from Louisville, Kentucky, to Houston, Texas—a place he had been and a journey he had never taken—Cortrell stepped out in obedience.

He had never been on a plane at the time, but trusted the direction he felt he had been given.

That move became a season of stretching. Cortrell experienced major loss—his home in Kentucky, his vehicle, and a shift from nearly a six-figure income to working an hourly job in Texas.

Yet even in that season, he experienced provision in ways he can only describe as supernatural. Doors opened, needs were met, and he was sustained through faith when circumstances said otherwise.

During that time, Cortrell was reminded of Abraham’s obedience in Scripture—when God told him to “go” without revealing the full destination. That same principle of trust became the foundation of his journey.

While in Texas, his faith continued to deepen. One Sunday, Cortrell intended to attend his regular church, but was delayed by a train.

In that moment, he chose to look for a nearby church instead and discovered Wheeler Avenue Baptist Church. That decision became significant in his life, and he later experienced unexpected provision for his housing during that season.

While in Houston, Cortrell was consistently connected to the United Youth Ministry under the leadership of Prophet Victor K. Greaves—a community that provided consistent teaching, prayer, encouragement, and spiritual direction throughout his journey.

He is now honored to serve as a Kentucky Partner of the ministry, along with spearheading Purpose Pushers—a ministry built on pushing people into purpose, whether that be business, lifestyle, or spiritual growth.

It was in this season of obedience, humility, and dependence that the original vision for Velvera came to him.

“I truly believe Velvera is a product inspired by the Holy Spirit— that He is the true inventor, and I’ve simply been entrusted to steward the vision faithfully.”

That vision turned into months of design, refinement, and persistence—filing multiple patents and working with freelancers, designers, and manufacturers to bring Velvera to life.

Today, it stands as a modern dessert experience that blends warmth and elegance into one seamless piece.

In February 2026, Cortrell made his first national television appearance on the ABC Tamron Hall Show.

That opportunity came after a series of unexpected doors opened, including a viral moment online that led producers to reach out directly.

It was a reminder that faith and action go hand in hand.

His story is a testament to trusting God, moving with intention, and staying obedient even when the path isn’t fully clear.

Outside of Velvera, Cortrell enjoys spending time with family, his dog River, exploring real estate, and ministering the Word of God.

Connect With Cortrell
V
Corey Winkfield Sr., Operations Advisor at Velvera
02
OPERATIONS & ADVISORY
Corey Winkfield Sr.
Operations Advisor Velvera®
Decades of experience. A commitment to consistency. And a personal connection to the story behind Velvera.

Corey Winkfield Sr., a Louisville, Kentucky native brings decades of hands-on experience and a strong work ethic to Velvera.

Since 1994, Corey has built a long-standing career with Ford, where he continues to work, gaining valuable insight into manufacturing, consistency, and operational discipline.

At Velvera, Corey serves as the company’s Operations Advisor, working alongside his son, Cortrell.

In this role, he focuses on analyzing, streamlining, and improving internal business processes to enhance efficiency, productivity, and profitability.

Corey’s connection to Velvera is both professional and deeply personal. The original vision of the product sitting on Cortrell’s grandmother’s dining room table is inspired by his mother, making his involvement in the company especially meaningful.

Outside of Velvera, Corey enjoys working on motorcycles, spending time with family, and meeting new people.

His experience, perspective, and personal investment continue to play a key role in shaping Velvera’s growth.

OUR FOUNDATION
Inspired by family.
Built with purpose.
The vision may have started with one dream, but bringing it to life has always been about something greater.